People who focus on the law of attraction who are interviewed in the film and have later been featured on prominent American TV shows are John Assaraf, Michael Beckwith, John Demartini, Bob Proctor, Jack Canfield, James Arthur Ray, Joseph Vitale, Lisa Nichols, Marie Diamond, John Gray and Bob Doyle. A few of the persons' brief appearances do not speak of the "law of attraction" in their interviews, so their support of the concepts is assumed by viewers. Some of them, on their websites, promote the film and their connection to it. The film includes interviews with individuals who describe themselves as professionals and authors in the fields of quantum physics, psychology, metaphysics, coaching, theology, philosophy, finance, feng shui, medicine, and personal development, who are called the "secret teachers". The film also suggests that there has been a strong tendency by those in positions of power to keep this central principle hidden from the public.
As described in the film, the "Law of Attraction" hypothesis posits that feelings and thoughts can attract events, feelings, and experiences, from the workings of the cosmos to interactions among individuals in their physical, emotional, and professional affairs. The Secret, described as a self-help film, uses a documentary format to present a concept titled " law of attraction". 3.1 Portrayal of ideas preceding the New Thought movement.'Three Initiates' (authors of the Kybalion).
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